We went on Magical Mystery Fashion tour today! When I opened the file with the instructions for the day on my computer and saw this title I was too say the least excited. I was a young Beatles fan, I went through a phase where I would genuinely only listen to the Beatles, so this title had a very personal connection with me.
My laptop broke in a tragic accident (that was all my fault) so I couldn't map out a route for the day. However in the morning I put the names of the streets into the Google maps on my phone so we had a GPS to follow (Thank you Jesus for Google maps.)
We went to quite a few stores and when I say quite a few I mean a lot. I collected catalogue's, leaf lets, and basically anything I could get for free. While I was at the stores and walking down the rainy streets of London I kept in mind the target audience of these stores. The extreme life of luxury was evident. I mean every door was opened for me, if that is not luxury I don't know what is.
I also took note of how each store had this homely element. There were sofas, pictures on the walls, and even a fire place in the Vivienne Westwood Men's store. I felt like the goal of these establishments was to make those who walked in (and looked like they could afford to buy things) feel as though they are in their home casually shopping and dropping thousands of pounds on shoes. The carped floors and marble stair cases, give you the feeling that you are walking through your own homely palace.
I also took note of the actually articles for sale. The difference in quality is evident in the material and the stitching and even the structure of the garments.
As well as walking down Old Bond Street, Conduit Street, and all those other streets that were listed. I headed down to Dover Street market. I had never been before so I had no idea what to expect. It was very interesting. The fact that £2,000 clothes could be bought form cashiers in old rusty look huts that you'd imagine poor people in third world countries to live in seemed rather ironic, and also felt a little like they were taking the piss. There was a casual atmosphere yet this tension that rose in the air as you approached any item of clothing. The eyes of workers watching your fingers as they briefly just touch a pair of shoes. I'm not gonna lie I felt moderately inadequate and inferior walking up the bare stair case, as a person who can barely afford to buy a coffee, I was the porto loos and rusty huts that were ironic and being laughed at and everyone else the posh totty who dresses cool and wears £65 Commes De Garcons shirts.
On the other hand, it was inspiring to see these places. To think about the potential of fashion and it's influence on the world. It made me want my own shop. It made me want to get to work and start creating and start pathing my own path.