Part 1
I began the day by finding the font Comme uses which is helvetica bold. I wanted to get some practice making advertisements for Comme. They usually just have an image with their logo printed across it usually at the bottom. I grabbed some images from out concept board and put the logo on them, they turned out really cool. This practice really pushed me into wanting to create these ads even more. I found it so interesting how by just adding a logo it can change the image completely, you see it in a totally different light. The logo makes it look more professional.
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| One of my practices, if I were to re-create this ad I would make the type red instead of white. (Image authors own) |
Part 2
I really enjoy painting and In particular I love portraits. Most of the time the portraits I create are not any particular person just nameless face. I was sitting and painting a face Thursday afternoon just to release the painting impulse from my system. When I took out the painting Friday morning I had a sudden thought, what if I put the Comme logo on this image? So I did exactly that. I then printed it out to show the rest of my group and their reaction was very encouraging. They all loved it and liked the idea. So instead of taking a photograph for the Ad I've decided to make a painting. Instead of just having a random face that does not relate to the whole concept I will paint four to represent each designer and each face will be a different colour. Two of the designers in my group are thinking about taking their final looks and cutting them in half then putting them together with each others pieces. Taking this idea of cutting up and putting together I have decided to cut the face into four sections then taking one part from each painting to create one. This will then represent the idea community and family, the idea of a group of people being one, the since of connection that outcasts in society have to each other. Naturally I did more than one ad. I did this because I had many different ideas of how to lay it out and I also had four paintings to choose form. I think that it is better to have many options and work down till you find the best.
The following images are two of the ad's I made. The last one is the one I decided to go with in the end because my group agreed that they like it best.
The final version of this ad the type is upside down. One of the designers in my group decided she wanted to do some work upside down, thinking of the idea of black magic and being an out cast how the world thinks their views can be unusual or upside down. I wanted this idea to come through from her work into mine.
(All images authors own)



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